THE ORIGINS
BACKGROUND
In 1946, the National Institute of Industry bought the factories of Barcelona that once belonged to Hispano-Suiza. There creates ENASA (Empresa Nacional de Autocamiones S.A.) and CETA (Centro de Estudios Técnicos de Automoción) to rebuild the Spanish automotive industry. In front of both entities Admiral Suanzes, CEO of INI, requested the figure of an engineer of the stature and experience of Wifredo Ricart.
The first task was entrusted to Ricart and his colleagues was to renew the tools of the Barcelona factory in La Sagrera, improving their production processes without paralyze it, so it could build 38 vehicles (trucks and buses) under the brand yet Hispano-Suiza.
At the same time, from the CETA, Ricart and his young team of technicians began to design new products for the company. Those design studios were named with the letter Z by its phonetic similarity to the center. It was followed by the identification number of each specific project: 100 for cars, trucks 200 to 700 for tractors, etc.
LOGO
The choice of the name and logo of the brand is a
very curious story. Since 1936, Wilfredo Pelayo Ricart
was head of Special Studies and consultant for Aviation
Engines Alfa Romeo. One of its tasks was keeping his
British aircraft engine Bristol receiving the name
"Bristol Pegasus". At that time it coincided
with Enzo Ferrari, who left Alfa Romeo in part by his
disagreements with Ricart. The horse had always been present in the professional life of Ricart, who return to Spain in 1946 to work as a technical director ENASA, he tackled the project of making the legendary sports Spanish. What better name for the brand Pegasus, the first famous horse? In fact, the first truck ENASA was called Pegaso I. But there was more nuances: the name reflected power, agility, elegance, speed and was tamed; It could also be higher than all of that in "Cavallino" Ferrari degree. After several sketches, the shield design was made by Ricart himself who decided on the pirouette or jump -figure goat typical Spanish Riding School of Vienna- inscribed in a circle as a symbol of the global dimension of Pegaso. The group was accompanied by a V for V8 engines Pegaso. |
General Franco preferred to begin production with a car of representation that would be displayed by the embassies of Spain abroad as "official car" and the first car Pegaso, designed in the CETA, was named Z-101. It was a high-performance sedan that was equipped with an engine of 12 cylinders in V of 4,5 liters. But it was never built. The next drawing is based on one of the illustrator Fernando Hoyos.
Pegaso Z-101 Sedan Enasa Proyecto (1950)
The second project was a sports car, an update of the concepts embodied Wifredo Ricart, 22 years earlier, in 226 and 266 Ricart: rapid vehicle to incorporate the most advanced technical solutions and the use of materials of highest quality the time. Thus it developed the Pegaso Z-102 to show the world the ability of our industry.
In October 1951 was presented at the Paris Motor Show, a chronicler of the time wrote: "For the first time since the war, Spain has submitted a drive motor show with an open and stimulating success: the Pegaso Z-102 in two models, a berlinetta and a convertible coupé, two-seater, eight-cylinder engine and two and a half liters, ultra fast, able to develop a speed of 220 km/h".
It has been included the following in the introduction of the instructions of the Pegaso Z-102:
"As builders Pegaso we have accepted the request of the market and serve both as our forces permit; but will diminish in any way the standard of our quality, due to the commercial pressure to produce more cars. Pegaso Z 102 will always be the expression of this ideal of performance. This obliges both parties; an exceptional car with a fast engine of our features, you need more than ordinary care service, Pegaso Z-102 goes only at the hands of true amateurs and knowledgeable, and therefore expects the love of their owners. love care, love their food fuel and lubricants, love send mode and drive.
Pegaso Z-102 is a true thoroughbred and knows rewarded with ample satisfaction, and every true driver understands the care will be given".